Jonny Jacobs Jonny leads Supply Chain Finance for pladis in the UK, the global biscuit and confectionery company which brings together the iconic brands of McVitie's, Jacob's, go ahead! and Godiva. After graduating with an Accountancy degree, Jonny became a Chartered Accountant with KPMG. Following 5 years in professional practice, Jonny stepped into industry joining Heineken in their Pub business. Following this, Jonny worked with the international logistics business John Menzies on Corporate Strategy and Investor Relations. In 2011, Jonny joined United Biscuits (now part of pladis) guiding the business through major change programs including the company sale to Yildiz Holdings, culture change programs and most recently the formation of pladis in June 2016. Other than his core expertise in Finance, Jonny has experience and a keen interest in strategy, organisation design and people development. He joined Aspire in 2016 as Treasurer and Trustee. Jonny is a keen tennis player, enjoys playing golf (albeit particularly badly) and going on international adventures.