Aspire is delighted to announce a new partnership with Mobility in Motion a new collaboration to raise awareness of accessible driving options and celebrate the achievements of Aspire's fundraisers like Channel swimmer Paul Parrish.

Building on a shared commitment to accessibility, empowerment, and independence, this new collaboration aims to raise awareness of adaptive driving solutions and highlight the importance of mobility in life after a spinal cord injury.

This partnership follows a successful milestone in 2024, when Mobility in Motion proudly sponsored Aspire’s 100th Relay Channel Swim, a historic achievement that celebrated the determination and resilience of Aspire’s fundraisers and the people they support.

Together, Aspire and Mobility in Motion will focus on increasing visibility around adapted driving, a topic that, until now, has not been a major area of focus for Aspire. Through expert-led content, lived experience stories, and informative resources, the partnership will help those with a spinal cord injury understand what’s possible when it comes to getting back on the road, regaining independence, and reclaiming everyday freedom whether as a driver or passenger.

Bruce Lauder, Head of Sales and Marketing at Mobility in Motion, says: 

We’re incredibly excited to deepen our relationship with Aspire. There’s a real gap in knowledge around what driving and car travel looks like after a spinal cord injury and we’re here to help fill it. Together, we can empower more people to explore the freedom that adapted driving can provide.

The announcement also comes as Aspire’s Director of Fundraising and Marketing Paul Parrish, completes his incredible solo Channel swim, raising funds for Aspire despite challenging conditions that saw him joined by dolphins mid-crossing! Paul’s story exemplifies the spirit of Aspire and the kind of determination Mobility in Motion is proud to support.

This partnership represents a step forward in collaborative advocacy and community support, bringing together practical innovation and compassionate care to make a lasting impact.

About Mobility in Motion

Launched in 2023, Mobility in Motion is transforming automotive accessibility through an inclusive, customer-first approach. By offering tailored solutions, expert advice, and partnering with top manufacturers, the company ensures that travel is safe and accessible for all, while working hard to promote visibility for underrepresented groups in the mobility sector. 

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